The Manager’s Guide to Competitive Intelligence The team of McGonagle and Vella have done it again!
The Manager’s Guide to Competitive Intelligence is a most useful book for two different groups of people. First, it will be of immense use to those persons that have been asked by their manager to start a competitive intelligence unit. The authors cover everything possible from hiring, to managing, legal and ethical issues, working with management, salary scales, etc. In short the person new to CI will walk away with a complete outline on how to get started. The second group are those persons that have been in CI for about 3-5 years and wish to refresh themselves with networking, working with management, salaries, and skill sets.
What I like most about this book is that the authors have researched the field and incorporated a lot of material into one central place – their book. This will make it easier for the reader to locate source materials.
For those persons with a strong interest in competitive intelligence, this is another McGonagle/Vella book they will have to add to their collections.
Mark Robinson
The author of “Beyond Competitive Intelligence.” : There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client–his or her employer–and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.
The Manager’s Guide to Competitive Intelligence
- Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
- Knowledge Management: Historical and Cross-Disciplinary Themes (Libraries Unlimited Knowledge Management Series)
- Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
- Super Searchers Go to the Source: The Interviewing and Hands-On Information Strategies of Top Primary Researchers-Online, on the Phone, and in Person (Super Searchers series)
- The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
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